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B Sanborn

Researcher and writer partnering with designers, clients, and organizations in the built environment.

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I help teams and organizations build lasting research capability.

Research isn't just about validation. It's a form of communication that builds trust, sparks shared learning, and drives better decisions. When organizations develop systematic research practices, they get more from every study, survey, and engagement. Insights move into all aspects of the business rather than staying siloed in one-off projects. Evidence translates into action instead of sitting in a report. And the relationships and knowledge built through the process become lasting assets, not just project deliverables.

Move from reactive projects to strategic research practice using proven frameworks

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Write better RFPs and procurement language that sets projects up for meaningful research from the start.

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Understand the real dynamics between clients, designers, and stakeholders that make or break research outcomes.

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Spot and address "research debt" before it silently erodes project relationships and outcomes.

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Meet B

B Sanborn is an independent researcher, writer, and educator partnering with designers, clients, and organizations in the built environment. With over a decade in integrated design practice, including eight years building and leading a research program at a top-50 architecture firm, they help organizations build lasting research capability, not just conduct studies. B works with organizations dedicated to improving the use of research for human wellbeing, including the Environmental Design Research Association, the Center for Health Design, and the American Psychological Association. They write about research practice, careers, and what it takes to make evidence-based design work in the real world on Substack and LinkedIn.

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